Traffic from FFA's. Really.
By Mark Joyner, CEO, Aesop.Com
Back in the old days (in Internet time,
two years ago was "the old days"), submitting your site to
free link pages (AKA Free-for-All Link Pages or "FFA" pages)
was not a bad way to promote your business. That is, for a small
amount of effort, you could get a medium amount of traffic.
The theory was: "If you submit to
one hundred FFA sites, you may get a click or two. Automate this
process and submit to hundreds and you may end up with a decent amount
of traffic."
Eventually, software appeared which would
submit your FFA links to hundreds of pages at a time. The solution
to your traffic-building woes, right?
As you probably know by now, this just
isn't the case. It doesn't work that way, and here's why:
Once this automation software began to
proliferate, the effectiveness of the FFA postings went down
dramatically. That is, your listing would last about 10 minutes on
any given page since there were hundreds of other people out there
submitting at any given time. It stands to reason that if your FFA
listing shows up on a page for less time, your link has a smaller chance
of getting seen.
So, what I'm saying is, if you are
submitting using a popular software program, your chances of getting
traffic from those postings is lessened. That is why the FFA
submission feature in Webmaster
Multi Tool is free.
Now, my company still submits to FFAs on
a regular basis. Why?
Two reasons:
1. There *is* still a way to submit
to FFA sites that will get you good traffic, and it will probably
surprise you. It's something most people don't take advantage of.
2. There is a whole other reason to
submit to FFAs that will bring you traffic *indirectly*.
Are you confused? Don't worry, it
will be clear in a minute.
Now, as for #1, this is really cool.
Remember the paradox about FFA submissions - if you could automate, you
would increase your chances of getting seen, but the act of automation
itself actually lessened the overall result. What if you could
automate the process *without* lessening the result? Wouldn't that
be great?
The good news is that you can automate
and still get results. An amazing little tool called
"Free
Link Finder" takes all the good things about FFA submitting and
removes all the bad.
You see, the paradox occurred because
everyone using the software was using the same list. If you were
submitting to a list of FFA pages that no one else was using, wouldn't
your chances for exposure increase? Of course they would -
dramatically!
Free
Link Finder does this by spidering the net (based on search criteria
you feed it), finding FFA pages, and submitting to them one by one.
You simply give the program a set of search criteria and set it loose.
Then go on about your other important business while the app generates
traffic for you. This is *very* cool.
I use this app all the time and the
results are *far* better than what I get using a canned list everyone
else is using. Since the sites to which I'm submitting are
generally pages that are submitted to less often, every submission I
make brings exponentially better results than what I would get from a
FFA submitter that submits to the same list over and over.
Give this a shot and see for yourself.
(Keep in mind that a well crafted title for your submission will
increase your results even more. As always, experiment with various
titles to see what works best.)
OK, so what about Reason #2? It
takes a few logical jumps to understand how this works, but let's give
it a shot:
a. Some search engines use
"link popularity" when deciding how to rank your pages.
That is, if more sites are linking to you, your link popularity is
higher. The logic being that if more people link to you, the
quality and importance of your site is probably higher. (The free
version of Webmaster
Multi Tool lets you check your link popularity on all of the engines
that support it.)
b. If you can somehow increase your
link popularity, all of your listings in the engines will be
given a bit more weight.
c. You can artificially increase
your site's link popularity by submitting to FFA pages. That is,
many of the FFA pages to which you submit will be spidered by the
engines. Your links will be found and increase the link popularity
for that particular URL. This is an instant, automated way of
giving your listings a boost.
Now, let's turn this into an action plan.
This information will only increase your traffic when you act on
it.
Action Plan:
OK, let's put all this together.
Here is an action plan you can use to increase traffic to your site with
just a small amount of effort on your part:
- Basic Steps
a. Use the free version of
Webmaster Multi Tool to check your site's link popularity.
b. Use the free version of
Webmaster Multi Tool to submit your site to over 1,000 FFA pages.
Then, check your link popularity again
one month later. It should be higher by at least a few hundred.
- Advanced Steps
c. Download
Free Link Finder and
begin using it regularly.
d. Over time, you will build a huge
list of FFA pages to which you can submit. The URLs of each of
these pages are saved to a file. Upload this file as an HTML page
to your site. Then, turn the Webmaster Multi Tool spider submitter loose
on that page and submit each of those FFA URLs to the engines. Do
this *right after* you submit to the FFA pages. This will ensure
each of those FFA pages is spidered by the engines. Do this once a
week.
e. Check your link popularity after
doing this for two months. It will have gone through the
roof.
Remember folks, this information will
only increase your traffic when you act on it. Download both of those
apps now before you forget. This is an easy way to increase your
traffic.
Article by Mark Joyner, of
1001
Killer Internet Marketing Tactics. Mark is also the CEO of Aesop
Marketing Corporation. 1001 KIMT is an absolute *must have* for anyone
serious about Internet marketing. No other course out there even comes
close. It will dramatically boost the results of any campaign in a
very real and measurable way. They are offering a special right now
where it comes with a bonus database of over 6,000 media contacts
(including email and FAX numbers).
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